A resolution designating July 2025 as "American Grown Flower and Foliage Month".

Legislative Summary: S.Res. 367

Overview

S.Res. 367 is a Senate resolution designating July 2025 as "American Grown Flower and Foliage Month." The resolution serves as a formal recognition of the economic and cultural importance of the domestic cut flower and foliage industry and encourages U.S. consumers to support local growers.

Purpose and Intent

The primary intent of this resolution is to raise public awareness about the availability and benefits of flowers and foliage grown within the United States. The Senate seeks to:
* Promote Domestic Agriculture: Highlight the role of flower farming as a vital part of the U.S. agricultural industry.
* Support Local Economies: Draw attention to the thousands of small businesses and tens of thousands of jobs supported by domestic growers.
* Educate Consumers: Address the fact that while consumers prefer domestic products, many are unaware of where their flowers are grown or that only about 20% of flowers sold in the U.S. are domestically produced.

Key Provisions

As a Senate Resolution, this measure expresses the sentiment and will of the Senate rather than creating new laws or allocating funding. Its key declarations include:
* Official Designation: Formally names July 2025 as "American Grown Flower and Foliage Month."
* Industry Recognition: Acknowledges the economic impact of the floral industry, noting that consumers spend over $59 billion annually on floral products.
* Quality Advocacy: Recognizes that domestically grown flowers often have a shorter time from harvest to sale (24-48 hours), typically resulting in a longer vase life for the consumer.
* Call to Action: Urges the American public to proactively purchase and showcase domestically grown flowers to support farmers, processors, and distributors.

Who is Affected?

• Domestic Growers and Florists: The resolution provides a promotional platform for the 16,000+ floral establishments and growers across all 50 states.
• U.S. Consumers: Encourages a shift in purchasing habits toward "Certified American Grown" products.
• The Agricultural Sector: Elevates the profile of specialty crop farming within the broader U.S. economy.

Procedural Status and Timeline

• Introduced/Passed: The resolution was introduced and passed in the Senate on August 1, 2025.
• Method of Passage: It was agreed to by Unanimous Consent, indicating broad bipartisan support.
• Timeline: The designation specifically targets July 2025.